About the firm
We make data and AI work in the real operation.
Freshwater Coast Analytics is a data and AI consultancy in Grand Rapids, Michigan. We build data foundations, put AI into production, and set up the governance to trust both, for organizations that need results they can measure.
Four habits that keep the work honest.
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Start from a decision
Every model answers to a decision someone makes. If we can't name the decision and the person who makes it, we don't build the model.
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Fix the foundation first
Most AI problems are data problems in disguise. One trusted data model beats three clever dashboards built on numbers nobody agrees on.
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Measure against a baseline
We agree on the before and a fair comparison up front, then report what changed, including when the answer is "not much."
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Leave it running
Monitoring, documentation, and a team that can operate it. Work that only runs while we're in the room isn't finished.
Organizations with real operations to run.
Our work is strongest where data decisions touch patients, members, sites, and budgets, and where the results have to hold up to scrutiny.
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Health systems and health plans
Clinical and operational AI held to the evidence, privacy, and governance standards that health care demands, from early warning to member outreach.
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Multi-site service operators
One data model and one set of numbers across every location, often starting from spreadsheets, paper, and systems that disagree with each other.
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Growth-stage and investor-backed companies
A first data and AI function built to support the growth plan, with fractional leadership until you're ready to hire your own.
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Boards and leadership teams
Briefings on AI strategy, risk, and governance that turn a fast-moving field into decisions you can make with confidence.
Led by practitioners.
Freshwater Coast Analytics was founded in 2019 by Rob Campbell, a data and AI executive who has led enterprise AI and analytics programs in health care, including founding the enterprise AI Center of Excellence at Corewell Health. He began his career as a naval architect on U.S. Navy submarine programs, and holds an M.S. in Analytics from Georgia Tech.
Every engagement is led by a senior practitioner who has run this work inside a large organization. It is never handed to a junior team after the pitch.
On the freshwater coast.
We're based in Grand Rapids, Michigan, and work with organizations across the Great Lakes region: on site when it helps, remotely when it doesn't.
Contact
Start with a conversation.
Tell us what you're trying to decide. You'll get a plain answer on whether data or AI can help, and what it would take.